The Downtown Long Beach Alliance (DLBA) is a 501 (c) (6) non-profit organization operating on behalf of the tenants and commercial and residential property owners in Long Beach’s Downtown and surrounding areas. It is dedicated to the management, marketing, security, maintenance, advocacy, economic and community development of its two assessment districts in cooperation with the City of Long Beach and the private sector.
Our mission is to cultivate, preserve and promote a healthy, safe and prosperous Downtown.
DLBA has been the voice of the Downtown Long Beach since 1937
Representing a community of nearly 5,000 stakeholders that spans from residents to businesses and property owners, the DLBA focuses on a variety of core functions: advocacy, marketing and special events; business recruitment, retention and job creation; activating the public realm to emphasizing cleanliness and safety that ensures a quality of life for thousands. The DLBA is a full-service Downtown management and leadership organization made up of a team of community members that foster partnerships.